News & Resources

Trademarks in the News: What is Protectable?

January 28, 2011 | MartinWren, P.C. | LEAVE A COMMENT

Although there is much litigation focusing on who used a particular mark in commerce first and therefore owns the mark, or whether one company’s mark is so similar to another so as to cause confusion, interesting situations arise when the crux of the dispute is whether one party’s claimed mark is not eligible for protection because it is too generic or merely descriptive.

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